By Fred Nichols
Chief Marketing Officer,
Bio Huma Netics, Inc.

Curly fries, waffle fries, spicy fries or… regen fries? Soon, these may all be choices in the frozen foods aisle, at least if McCain Foods has a say in it. And as the world leader in prepared potato products, purchasing 6.8 million tons of spuds annually, McCain carries a strong voice. Their commitment to sustainability includes a pledge to have regen ag practices used on all their potato acres by 2030. The company has entered the Metaverse and designed this virtual game where players grow their own potatoes and learn about regen practices. Thus far, a staggering 2.8 billion visitors—that’s about one-third of the world’s population—have experienced “Farms of the Future.” All-natural, humic-based crop nutrients may soon become a key ingredient in the recipe for regen fries. [Read more…]